Mentoring

Domain Name Selection

A domain name is vital if you want to be successful marketing anything online. My strategy is simple …

I recommend that you purchase two domain names. One domain name is for your replicated company website and the other domain name is for your self-hosted website or blog.

A domain name looks professional and it is easier to promote your business if you have at least one.

I use a Short, Catchy, Easy to Remember Domain Name that I put on my business cards. This one I forward to my company's replicated site.

Then I use a keyword-rich "Long-Tail Domain Name" for my self-hosted website or blog.

There are five basic components to Search Engine Optimization

• your domain name
• your title
• description
• keywords
• content

Your domain name is the very first thing that the Search Engine sees on your website. This is why it is so important for you to select a keyword rich domain name. Buying a domain name that is an actual keyword phrase is optimum.

You can purchase a domain name through GoDaddy without spending a bunch of money.

Hosting

If you are planning on automating your traffic generating process, you are going to have to have a website. You are now in business for yourself and with that business comes expenses. The great thing about the Internet is that you do not have to spend an arm and a leg to put the tools in place. The two things you definitely need in my point of view are a domain name and a hosting account.

I have chosen Host Gator because it is very affordable and it provides you with unlimited space.

Free Resources that you can Use to Market your Business More Effectively Online

Scribd – This website is amazing. This is a great way to syndicate and repurpose content. This website has a very high page rank and when you publish content to Scribd it will be found by the Search Engines. If you do any kind of article marketing or have extra private label content laying around, upload it to Scribd. Be sure you put backlinks in your articles or content.

Audacity – This software tool is great for editing any audio file. If you are going to do podcasts, you want to have a professional sound. This free software will allow you to edit your voice just as you would be able to do if you were in a sound studio. Audacity is priceless but you can download it for free.

The Free Site – This site has tons of great free resources.

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